As is true with all emerging markets, mobile is turning out to be the ‘First’ screen for users in the Middle East and African world. Little wonder then, that this region is bursting with opportunities for mobile advertising.

And it’s not just us saying this -

• Booz & Co expects the Middle Eastern mobile advertising market to more-than-triple its value to $400mn by 2014.

• Mashable wrote about the power of Mobile Advertising in the emerging markets – highlighting some pretty interesting points via an infographic

These are phenomenal numbers and draw attention to the growth opportunity in the ecosystem. As a Global Mobile Ad Network, we already have significant inventory in the MEA region. In March’12 over 16% of our premium AppWrapperTM came from the region and we are excited about growing this number over the coming months.

If you are looking to either advertise to users on mobile or monetize your apps / site, drop by and meet us at any of these events:

• The Mobile Show in Dubai, UAE on 17-18th April 2012

• Mobile Web West Africa in Lagos, Nigeria on 25-26th April 2012

      

We look forward to catching up – write into us at info@vserv.mobi to fix up a meeting.

 The last 3 weeks were action-packed, given our participation in some of the biggest global conferences like Mobile World Congress (Barcelona), Game Developers Conference (San Francisco), Ad:Tech (New Delhi) and Droidcon (Berlin)!

The Vserv team had a cracker of a time at all of these events – catching up with our existing partners and meeting new advertisers & developers!

Advertisers were impressed with our impactful Ad formats across smartphone and feature phone apps! Just about every existing advertiser partner we met, vouched for the superior ROI delivered by our unique Full Screen Ad formats and wanted to grow spends with us!

Developers loved the AppWrapperTM solution and were extremely keen to start monetising their apps in One Click! Even more so when they got our extra $100 Developer Dollar!

We look forward to continuing our global growth and sharing the success journey with our partners!

 Big applause to the event organizers for the hospitality and support extended to us!

 Check out our pics from these events & the amazing Developer Dollar!

Our Ad:tech team!

A brilliant and enjoyable MWC Great to meet old and new friends!

A great week at GDC!

Not that we need an excuse to celebrate, but this latest accolade was certainly reason enough to pop some bubbly.  IDG Ventures India recently announced its annual awards, adjudged among its 18 Indian portfolio companies, including the likes of Aplaya (Mobile Video Service), Myntra (eCommerce), Source Bits (App Development), Vserv.mobi (that’s us!), amongst others. We are positively thrilled to share that we took home two trophies for the categories of ‘Fastest growing company’ and ‘Commercialization of an Innovative technology at a Global level’.

Big thanks to all our customers, employees and partners, who have backed us since our bootstrapping days (check out our 2 year journey) and believed in our vision – of becoming the #1 Mobile Ad Network in the emerging markets.

Watch this space for more updates on our leadership journey!