AppWrapper Archive
Unilever CLEAR Eurovaganza mobile campaign garners massive response on Vserv.mobi network
Mobile as a medium is no longer an ‘option’. It is fast becoming an integral part of a brand’s strategic marketing plan. Unilever, the second largest FMCG advertiser in the world, recently launched a mobile campaign called “CLEAR Eugovaganza” in Indonesia. The mobile app called “CLEARBOLA” was launched during Euro 2012 and has proved a [...]
Kamil Nowicki (Poland) – Developer of the Week
Working in the Armed Forces to protect one’s country is one of the most challenging and demanding jobs. Being on high alert all the time and being ready for unprecedented events is part of the job, thereby resulting in very high stress levels. Unwinding and taking breaks is vital to staying rejuvenated and focused. One popular [...]
Gal Zohar & Rani Rimon – Qliqi (Israel) – Developer Of The Week
You maybe 14 or 45, video games still prove to be the most entertaining pass-time across ages. Be it casual games like Angry Birds & Fruit Ninja or more serious games like Halo & World of Warcraft, gaming on the mobile has grown leaps and bounds and is challenging it’s big brother on both, the [...]
Alex Michael – Handyx / Sprite Interactive (UK) – Developer Of The Week
In today’s hyper connected world, we sometimes forget how different things were just a decade ago. In 2002, Blackberry did not have a phone, the majority of the Nokia phones were monochromatic with tiny screens and mobiles had pull out antennas to help with reception. It was not a “Mobile First” world. Yet a startup [...]
Adi Alhadeff & Ron Barak – MumbleFish (Israel) – Developer of the week
Here is a simple question : In which country can you find the highest density of Startups on the planet? Right about now you are probably thinking of the US with all the startup culture in California, unfortunately you are focusing on the wrong side of the planet. The correct answer is a small country [...]
Valeriy Skachko (Ukraine) – Developer Of The Week
Growth of a country’s GDP is a barometer of the country’s prosperity. The mobile ecosystem is now contributing significantly to the growth of a nation. As Ukraine came out of the recession during the last two years, its Mobile penetration to grew from 112% to 118%. The other factor which supports the growth of a [...]
The Business of Monetisation
Recently David Yin, General Manager – Developer Business, South East Asia,Vserv.mobi was interviewed by Devworx.in on monetisation opportunities available for app developers, the unique AppWrapper product, and platforms. Here is the full interview