Strengthening our partnership with Microsoft Devices to boost monetization for Android developers in Vietnam


Nokia-X2-Dual-SIM-hero-3We are committed to provide more value-added services to developers and empower them with effective monetization solutions. With this objective in mind, we have embarked on a first of its kind partnership with Microsoft Devices in Vietnam. As a part of this collaborative effort, DivMob, a Vietnam-based global leading mobile game developer and the inventor of Ninja Revenge would be merchandising its Android games on the Nokia X platform globally. Along with Microsoft Devices, we will jointly engage DivMob to develop and port its most popular Android games over to the Nokia X Store using our ad exchange exclusively.

The Nokia X family of smartphones has shown strong penetration in emerging markets in Asia, Latin America, Eastern Europe, Middle East and Africa and provides a great platform for developers to extend their offerings to a wider audience.

Over the past few years we have partnered with Microsoft Devices to engage Android developers through initiatives including the Nokia DVLUP challenge and various developer workshops in Vietnam, Indonesia, Thailand, India and the United Kingdom. This joint program further strengthens our strategic partnership and we will be working with Microsoft Devices for similar partnerships across Southeast Asia.

Click here to read the press release.

Our CEO on the Value of Recruiting


Entrepreneurship has changed its meaning in the last few years. Within the digital industry, it is imperative for most start-ups to have a CEO who promotes entrepreneurship & who endorses the need for wearing the HR hat in the company’s beginning years. Here’s a fantastic article on how our CEO Dippak Khurana drives the company on the talent front and the need to create internal brand ambassadors. Click here to read the entire article & below is an excerpt from the same:

LinkedIn Blog Dippak Vserv

What’s a piece of advice you’d like to share with your peers?

You never know when you are going to be meet someone who could be your next hire. Have your recruiting hat on at all times.

As we walk out of Vserv, we can’t help but notice that this beautifully designed office is full of energetic digital natives completely in their element and as driven as Dippak. This is real-life testament to the results a CEO can achieve when he prioritizes talent for his company.

Our key takeaways from the conversation with Dippak are:

  • Plan for the future. Have pipeline of relevant talent lined up before the need arises.
  • When it comes to prioritizing talent, the CEO should lead from the front.
  • Leverage your employees as your talent brand ambassadors

Annual Growth Report – April 2013 to March 2014

Four years, 11 Global Offices & 200 Employees! It’s been a delightful year for the family. Our Annual Growth Report 2013-14 highlights our successful journey as well as some important milestones that we achieved in the last one year.

With your continuous support & belief, Vserv is one of the leading Mobile Ad Exchanges with an unparalleled reach in emerging markets with 421 million monthly active users across 150,000+ apps and sites on mobile devices. We have continued to show rapid growth across other key metrics, including crossing 2.4 billion daily ad requests, witnessing a 2x growth in clicks and our RTB platform now accounting for 14% of ad inventory.

Over the last one year, we launched our revolutionary platform, Real Time Bidding (RTB) platform, our Appification initiative empowering print publishers & Introduction of SmartRewards – an innovative ad format for advertisers. We were also bestowed with awards from mBillionth & Mobby’s.

With the rapid growth of the mobile ecosystem combined with our RTB platform, we are expecting to reach 1 billion users in the next few years. We will continue our momentum of expansion into newer markets and reinventing the mobile advertising experience through game-changing products.

Check this infographic to get a detailed overview of 2013-14’s growth journey.

Annual Growth Report Apr 2013 to Mar 2014


Invigorating the e-commerce industry with our new Search Intent Mobile Ads


The e-commerce sector is rapidly scaling up owing to increased growth in mobile shopping. Nearly 30 percent of the traffic on e-commerce sites comes from mobile, which ratio is expected to increase to 70 percent by next year. Adding to this experience of mobile commerce is the speed and convenience of mobile search. Mobile searches have been highly effective in helping consumers make swift purchase decisions. According to a recent study by Nielsen, 3 out of every 4 mobile searches trigger follow-up actions, which may be further research, a store visit, a phone call, a purchase or word-of-mouth sharing. Further, more than half of the purchase-related conversions occur within 1 hour of initial mobile search.

To leverage this trend of mobile searches triggering quicker consumer actions, we are thrilled to launch “Search Intent” Ads, a new format that integrates the power of search into mobile advertisements. This impactful format is designed to help advertisers attain relevant users and facilitate their buying decisions via a seamless “in ad search” strategy. Search Intent Ads are enabled via impactful full screen mobile ads on our exchange across 150,000 apps & sites. With this path-breaking new ad format, companies will be able to leverage user intent to drive these relevant consumers to the right purchase funnel. Further, by enabling deep linking, these companies can re-engage, re-target the consumers and gain higher ROI from mobile ads. Launches Search Intent Mobile Ads that combines the power of search and mobile ads

To understand how the format works, the search box enabled on a full-screen mobile ad invites the consumers to engage. The consumer then types keywords in the search box to indicate his/her intent. The keywords typed by the consumer are used to to qualify them and basis this intent, the consumer is driven to the right search results page on the advertisers’ mobile site or app. So the consumer intent is leveraged as a part of the ad experience itself and the advertisers can capture “what” the user wants, and take him/her to the right purchase path.

With the ongoing mobile revolution, it’s becoming all the more important for every product/service industry to catch the consumer’s attention on today’s most personal device and keep the focus on the most relevant users. To this effect, the highly versatile Search Intent Ad format can also be used extensively by brands across all industries like BFSI, Auto, etc. Segmented sections of the advertisements can provide quick access to popular product categories and can be customised to take advantages of current trends and special season. The format is built on the premise of giving advertisers the power to understand consumers’ needs and deliver them the right search results and content in a consistent manner. To know more about Search Intent ads, click here.

Vserv at MWC 2014


The biggest mobile show ever packs in more than a punch for technology enthusiasts. MWC 2014 attracted more than 85,000 attendees from over 200 countries, making it by far the largest MWC ever. The show brought forth some outstanding gadgets and set some trends which will truly define a new era in the mobile tech innovation space. Samsung’s new flagship smartphone – the Galaxy S5, Sony’s continued success with their Z series, Nokia’s push of Android, and the next big wave of wearables were some of the defining moments over the four day mega event.

As the event got bigger, so did our presence. Attending it for the third time in a row, our team had a power packed week interacting with some of the most brilliant minds in the industry. Here’s a glimpse of what we did at MWC 2014.

Introducing Real Time Bidding on our Ad Exchange!


RTB_hero image_BGThe rise of mobile connected consumers in emerging markets means the growth in mobile advertising will be driven by markets such as India, Middle East and Africa, Latin America, China, and Southeast Asia. This also means advertisers will be tasked with creating smarter mobile marketing strategies and developers will require access to a great number of bidders, which increases the value of their inventory.  Given this need, we are delighted to announce the launch of data augmented Real Time Bidding (RTB) on our mobile ad exchange.

Essentially, RTB allows inventory to be purchased on a per-impression basis through a bidding system resulting in boosted ad revenues for developers and superior targeting and reach for advertisers. Our exchange now combined with the strength of our flagship products – AppWrapper and AudiencePro, gives us a strategic advantage to empower the mobile advertising ecosystem in these high growth markets.

Being at the helm of innovation, today with our RTB  we have bridged a value gap across emerging markets. The key advantages of our RTB exchange are:

For Advertisers:

  • With minimal to no understanding, access high volumes of rich media inventory through real-time, programmatic buying

  • Access to over 150,000 apps and mobile sites including premium full screen ad inventory to target specific genres and serve ads based on location

  • Target desired audience groups and bid only for those specific audience segments

  • Gain Massive Audience Reach across emerging markets

  • The bidder connects with AudiencePro and offers unprecedented audience targeting capabilities

For Developers:

  • Developers leveraging Vserv’s monetization tools like AppWrapper and SDKs across operating systems attain access to multiple demand partners from around the globe, including Vserv’s direct advertisers

  • Maximize mobile advertising revenues by auctioning each ad request to the highest bidder

  • Tapping into real-time demand worldwide; getting increased eCPMs

Currently the RTB Exchange supports OpenRTB 2.1 industry standard for seamless integration into both DSPs and SSPs, along with MRAID compliant Rich Media ads, VAST enabled video ads and IAB ad specs with category mapping. MoPub, Smaato, Nexage, PocketMath, Lifestreet, Go2mobi are key Supply and Demand partners who are already live on the exchange.

Click here to partner with us!

Monetize your Nokia X Apps and Double your Revenue with our DVLUP Challenge


Nokia XNokia introduced the Nokia X family of Smartphones at MWC this year. This family of three Smartphones with a starting price of approximately $ 100 is targeted at emerging markets where Smartphone penetration has been on a rise. Asia, Latin America, Eastern Europe, Middle East and Africa have shown a growth rate of 20% and above in terms of Smartphone shipments. Nokia is seeing great traction with the devices with reports stating that the phone was sold out in China within 4 minutes. We have been working very closely with Nokia for better monetisation solutions for mobile developers and enabling them to energize their innovation efforts.

An important aspect of the devices from a developer’s perspective is that the Platform runs on Android (AOSP 4.1.2). This not only simplifies a developer’s efforts but also opens up additional user base. Nokia has provided some great tutorials on how to get started. The main modification required is using Here Maps, Nokia Push Platform and Nokia’s In App Payments in place of Google Maps, Google Cloud Messaging (& C2DM) and Google’s In App Payments respectively.

If you are using our Exchange to monetize your Android App you have very little to change to enable the same Premium RTB Ads for Nokia X. Both our Android SDK and the AppWrapper are compatible with the Nokia X Platform. Let’s look at the changes you need to make -

For the Android SDK – If you are using the Vserv Android SDK you just need to remove a line to code to get started. You need to modify the AndroidManifest.xml file in the AndroidV2SDKLibrary and remove the following line in the <application> section.



        android:value=”@integer/google_play_services_version” />

NokiaX.PNGFor AppWrapper - If you are using Premium RTB launch & exit ads all you need to do is uncheck the “Include Google Play Services” option.

With these basic changes you are ready to monetise your Nokia X apps using our Exchange.

That’s not all! We are also delighted to announce our Nokia X DVLUP Challenge for Indian Developers. All you need to do is create a new app or game for Nokia X, use the Vserv AppWrapper for in-app advertising and win 250 XPs for each app submitted. Here are a few details on the offer -

1.  We will double the revenue of every new developer only for the month with highest revenue in March, April and May 2014.

2.  We have a budget of $100,000 for doubling the revenues of the developers.

3.  Cap per developer is $1000, where if the developer makes $500 , we payout a max of $1000  (Additional revenue up and above $500 will be paid out but not doubled.) This also subjects to the fact that the overall payout amount will not exceed $100,000.

This challenge is only valid for developers from India as of now. More on the terms & conditions here. Head over to our download page to get started with either the AppWrapper or the Android SDK.


Update: Nokia now accepts apps which use Google Play Services this the above mentioned changes are not mandatory.


The Vserv boss: His Journey from Selling Rock Band Tees to Mobile Ad Space


Entrepreneurs live a tough life! While that’s a known fact, very little is told about their tipping point to become an Entrepreneur & manage a successful business. e27 recently interviewed our CEO & Co-founder Dippak Khurana which sees him giving away some really valuable tips to young entrepreneurs. Here’s the complete article & below is an excerpt:

Rapid fire with the skipper (Dippak Khurana):
Describe yourself in one word.
Unreasonable. I am unreasonable with myself and people around me. I believe we have infinite capabilities; we just need to push ourselves.

Your ‘Aha’ moment?
Leaving my successful business in Jamshedpur and coming back; made me realise the importance of working with the right people.

If you were not an entrepreneur, what would you be?
Athlete. I am a passionate swimmer.

Is the entrepreneur spirit lacking in India?
In India, you get great salaries very quickly. And that’s a problem. There are plenty of options for youngsters and hence, they are not pushed to think differently.

Advice to young entrepreneurs.
Don’t get bound by home loans. If you have a dream, go out and chase it.

Blueprint to getting it right.
Learn, fail, iterate fast.

Mobile Key To Future Of Programmatic In Emerging Markets


Ad Exchanger recently interviewed our CEO & Co-founder Dippak Khurana on how Vserv decided to focus on Emerging Markets, the challenges it faces as a Mobile Ad Exchange and the future he sees in mobile programmatic in these markets. Read the interview here & an excerpt below.

Why did you decide to focus on these emerging markets and this strategy for the company?Dippak-Photo

For us, we looked at mobile-first users. As the world becomes more and more connected, roughly 45% of the global internet users will come from these geographies. That was a large problem to be solved. We started out of India and we also realized that strategically for us, a company coming out of India trying to expand into these markets would be playing to its own strengths.

Another reason is just the market opportunity across these countries. They are often in similar stages of market development in terms of smartphone penetration and dealing with similar problems. That’s really why we focused on these geographies.

What are the main challenges you face as a mobile ad exchange in these emerging markets?

First, as a mobile ad exchange especially in context to these emerging markets, newer technologies like RTB or programmatic buying are still at a very low adoption in these markets. The second piece is that lack of organized data is a challenge. These are not necessarily challenges for mobile advertising, but more emerging market challenges. And we are finding out innovative ways to solve these problems.

The interesting part has been that, given the fast adoption of mobile internet users, there aren’t as many challenges in terms of advertisers or developers. When people are creating apps, they get great amount of downloads. Advertisers are highly interested because of the fast growth of users.

Nokia and partnership boosts monetization for WP 8 developers in Vietnam


nokia vserv

After achieving ground-breaking success on enabling advertising based monetization for Windows Phone 8 developers, we are elated to strengthen our partnership with Nokia across countries. Our WP8 SDK that was released in the last quarter saw an unparalleled popularity among the developers in Vietnam. The SDK allows developers and multi-app publishers to integrate over 10 mobile ad formats. It also enables premium full screen launch, exit ads, global hybrid mediation and analytics. We have enabled 150 WP8 app developers to generate an average US$3 to US$5 eCPM and 10% CTR, making us a prime monetisation partner with Nokia in the region.

Fabien Lotz, Head of DX at Nokia Vietnam aims to deliver more such opportunities to the developers and partnering with us would lay a common ground to achieve this goal. He appreciates our initiatives like effective developer competitions, coffee workshops & University engagement among other activities which he believes to be a major contribution to the success of the developers.

Nokia WP8 devices have captured a large market share of Vietnam and David Yin our GM for Global Developer Alliances acknowledges this as the driving force for the publishers translating better returns on the platform. We are thrilled to continue our partnership with Nokia, to empower developers and replicate this success across markets.