December 19, 2014
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The Untapped Potential Of The Global Android Market

As an app developer, you’re probably wary of the fast pace and fierce competition that exists within the industry. However, it’s important to remember that this […]
October 9, 2014
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Window Of Opportunity In Mobile Platform Wars

With the eternal debate between iOS and Android reaching a deadlock, other challengers have entered the fray, offering consumers an alternative in the high-stakes, highly dynamic […]
September 18, 2014
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What Every Marketer Needs To Know About Mobile Advertising in Emerging Markets

The smartphone market is growing at a staggering rate & emerging markets are the driving force behind it. With this pace, emerging markets are set to […]
August 6, 2014
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The ‘rich’ evolution of mobile advertising

When it comes to user engagement, no other mass media can boast the same level of personalisation and far-reaching potential as mobile devices such as smartphones […]
February 25, 2014
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Why Facebook’s acquisition of WhatsApp is a logical extension.

Mobile is disrupting the dominance of PC Web era companies. Online first companies are struggling to innovate in the mobile space, as many of them look […]
December 26, 2013
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Mobile Advertising trends for the year 2014

As mobile advertising continues to evolve, and yet another year passes by, our CEO Dippak Khurana predicts the key trends that will drive the industry in […]
January 3, 2013

4 Golden Rules to Monetize Your Apps

The world is getting app-ified. Apps are driving the mobile internet ecosystem forward and have emerged as one of the biggest forms of media, entertainment, and […]
November 15, 2012

App Monetisation: Five Secrets to Success

  How good is a business if it does not earn revenue? The same applies to the app development business. Binay Tiwari, Head – Global Marketing, […]