Leading business news channel in India, CNBC Awaaz recently featured our CEO & Co-Founder Dippak Khurana on their show “Brand Bazaar”. Dippak talks about our latest game changing platform AudiencePro that will unlock tremendous value across the entire mobile ecosystem, including Telecom providers, Advertisers, Publishers & App Developers.
Here is the full interview:
To know more about AudiencePro also read our blog post.
Hola!
It’s nearing that time of the year where the who’s who of the mobile ecosystem get together. It’s the mother of all mobile events – GSMA’s Mobile World Congress to be held in Barcelona, Spain during 25-28 February 2013.
Since our recently announced AudiencePro platform presents a game changing opportunity for the entire mobile ecosystem, including Telecom providers, Advertisers, Publishers & App Developers, we are inviting everyone to witness its power at the Mobile World Congress, where we will be exhibiting in full force. (App Planet – Hall 8.1 – Booth D29). In case you want to set up a private meeting during MWC, please email us at mwc@vserv.mobi and we will get back to you right away! Look forward to meeting you at the Mobile World Congress!
You too can join us! To celebrate this launch and share the joy with our partners, we are giving away 10 passes to Mobile World Congress for Free! Each pass is worth $1000, but 10 lucky folks can score one for FREE! We will be announcing 1 pass winner everyday, for the next 10 days!
“A kid in Africa with a cell phone has access to more intelligence than the President of United States did 15 years ago” said MIT futurist Ray Kurzweil in a recent article in the Huffington Post. Six out of the world’s 10 fastest growing economies are in Africa and Mobile is playing a big role in driving these economies. Africa is the second biggest mobile market in terms of subscriber base with 50% of internet connections exclusively on mobile and 50% of the region’s population below 20 years of age. So it is not surprising when you see students, fresh out of college, wanting to be pioneers in this mobile revolution.
It’s often said why work for someone when you can work for yourself, but at times people have trouble taking the plunge. Need some inspiration? Meet Tanzania based Nisile Kaswaga. He initially thought he would work for someone and applied for several jobs, but during this entire process of applying he was convinced he was not getting enough mileage for his time working for someone else. In March 2012, Nokia conducted an 8 week training program for 30 chosen app developers in Tanzania, and Nisile was one of them. His latent passion for mobile app development had come to the fore during this training and he took the entrepreneurial leap founding Nisqo Technologies Co. Ltd. He was constantly driven by the success of students from Ugandan Markerere University who had made millions developing mobile applications and the belief that Mobile was the medium which would break barriers adding significant value to the lives of people around him.
In less than a year Nisile has taken rapid strides and become a leading player in the mobile apps space. His first app ‘Love Guru’ has enjoyed tremendous success globally. We have always been committed to partner with young dynamic talent in the mobile space & are delighted to collaborate with Nisile in his app monetization journey. Nisile adds “Vserv’s unique AppWrapper technology is the best monetization tool out there – because it is very simple, and yet helped increase our revenues multifold, saving us tremendous time in our overall coding efforts. We look forward to a fruitful and long association with Vserv for all future projects.”
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Fact File
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| Name | Nisqo Technologies |
| Location | Tanzania |
| Connect | Website, Facebook, Twitter |
| Apps | Ovi |
Inspired by Steve Jobs, Nisile has ambitious plans for Nisqo. Having already made a mark on the Nokia Ovi store, Nisile plans to start developing mobile apps on other platforms like Symbian, Android, Blackberry and Windows in the coming year. Nisile terms ‘entrepreneurship’ as the best form of employment and his advice to fellow peers is to get started immediately if they have an idea.
We are confident that Nisile will very soon be a force to reckon with in mobile app development making both Tanzania and Africa proud. We wish him lots of success in all his endeavours.
See how simple it is to use the AppWrapper™
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Global Press Coverage
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We just turned 3 and it’s time to shift into top gear!
After the revolutionary AppWrapper monetization platform, we are thrilled to announce our second ‘game changing’ technology platform – AudiencePro, that will unlock tremendous value across the entire mobile ecosystem, including Telecom providers, Advertisers, Publishers & App Developers.
This launch, makes Vserv.mobi the first Mobile Ad Network to globally roll out an offering that combines its scale & audience, with Telcos, to offer unprecedented audience targeting opportunities to advertisers.
This platform combines the scale of our Global Mobile Ad Network with relevant mobile user data from Telcos, allowing advertisers targeting based on demographics, spending power, mobile network usage history, location, content relevance & device specific data, to reach exactly the audience they want.
The AudiencePro platform will allow advertisers to reach mobile subscribers with highly relevant ads, displayed on multiple inventory sources across the Vserv.mobi network, including 20,000+ Apps powered by our innovative AppWrapper technology, thus enabling targeted advertising at a massive scale like never before. The AudiencePro platform will include support for all creative formats, including impactful rich media formats such as Full Screen Ads, Video and HTLM5 interactive ads.
We believe that with Audience Pro, we are creating a paradigm shift in the Mobile Advertsing landscape! Here is how AudiencePro will benefit all the key players in the Mobile Ecosystem:
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As part of our launch, we are happy to announce that Airtel has signed up with us for this platform. Airtel is the world’s third largest telecom operator by subscriber base, and we are proud to have them as the first partner for this revolutionary platform. AudiencePro offers Telcos a unique innovative approach to Mobile Advertising and helps move forward the Mobile ecosystem. Given our tremendous experience & presence across emerging markets, we are will be rapidly rolling out this platform globally.
Before we sign off – we would like to mention that, all of us at Vserv.mobi are deeply committed towards protecting consumer privacy. The AudiencePro platform adheres to the highest standards of privacy protection, while also offering consumers flexibility & complete control via an “opt-out” mechanism. The platform works by using broad categories to serve relevant ads, and does not use any Personally Identifiable Information (PII).
We have definitely started the new year with a bang, but this is just the start of the year – keep watching this space for more such announcements as we roll out the AudiencePro platform with more partners globally.
For any clarification, thoughts, feedback on AudiencePro – please feel free to write to us at ap@vserv.mobi and we promise to connect back with you at the earliest!
Hi Developers, We have penned a few lines for you, let us know what you think in the comments below?
<poem>
There is an app for this; there is an app for that, Ever wondered why is that?
We make great apps and memes of LOL cats We totally love our Android Hats
Our UI is built in cocoa touch and xaml We have all our variables in caseCamel
We are, We are, developers of apps!! Java flows all night, through our taps!!!
We love all platforms, from touch to type All our meetings take place, on hangouts or skype
Now it’s time for you to relax & lay back While we code for you an awesome app
</poem>
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Continuing our third anniversary celebrations, the entire Vserv team participated in a 2 day adventure camp in Kolad. The whole idea of the camp was to put us out of our comfort zone, and bond with each other. We undertook team tasks like building a raft, lived in a minimalist setting which included tents, trekked 14 kilometers in mountainous terrain, amongst other grueling activities!
At the end of 2 days, our fitness – both mental & physical was pushed to the limit, but we enjoyed every bit of the experience! More importantly, we bonded with each other in a different light and got to know each other better.
In the year ahead, the bond we have built with each other will play a stellar role in achieving our goals! Here is a big cheers to Team Vserv!
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Keep Walking!!!
Sink or Swim
Ready for the next challenge
Old school thinkers believe that one should work their way up in a job, gain experience and then when one is completely seasoned, venture into starting a business. If every company followed this approach, Facebook & Google would not have existed. Times have definitely changed, the trend is to get started as soon as you have an idea, the earlier the better. Back in 2007, Petr Medek, a student based in Czech Republic had the same thought. He was working on an academic project, a dictionary app, and soon realized that it was more than just a student project. While building this app he was consumed by the process of creating something new and decided that this is what he wanted to do for the rest of his life. Petr took the entrepreneurial plunge and founded Jollybox in 2007 with a focus on developing software for feature phones on the J2ME platform. (more…)
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