Mobile marketers right-size their efforts http://bit.ly/14RoWyO
Smartphones to get cheaper and cheaper http://bit.ly/12leyLa
How to create a great product video for your Mobile App http://bit.ly/11mmYQJ
Yahoo Debuts Mobile Email And Weather Apps http://onforb.es/ZK1JtI
Nokia unveils Asha 210 with full QWERTY keyboard http://bit.ly/YTLuXO
India’s mobile services market will reach Rs.1.2 trillion in 2013 http://bit.ly/17LNYex
Introducing the world’s first Smartphone for the blind http://bit.ly/10apirv
M-Commerce is expected to play an ever larger role in the future, over half a billion customers to shop via mobile devices by 2016 http://bit.ly/11zMFO0
Disney UTV Digital launches Freemium Apps for feature phones http://bit.ly/10apUNV
Low-cost Smartphones to account for 46% of Smartphone shipments by 2018 http://on.wsj.com/13rIEwl
Find out why basic smartphones will win in the race for ‘the next billion’ users http://bit.ly/Zfo6rf
The Role of Mobile Phones in E-commerce http://bit.ly/ZfZ38G
6 Reasons to use Video Advertising on Mobile http://bit.ly/11u84cJ
Amazon woos Indian developers http://bit.ly/121Lrfz
69% of Brand Marketers will increase their usage of mobile advertising in 2013 http://bit.ly/12zW9v6
When one thinks of Finland, the first thing that comes to mind is mobile phones thanks to Nokia and more recently the very popular game Angry Birds. What Finland is also known the world over, is for it’s whooper swan, the retreating glaciers and in short everything connected with water. There is also a popular saying that ‘The Finn is the most watery person in Europe’. So, it’s little wonder that these two dominant features of the country were behind the inception of Navicue Mobile.
The original idea behind Navicue was to build mobile nautical apps for motor boating. Soon, this hobby became a passion and Navicue was clear that creating mobile apps was their true calling. Their first app was Driver Plus, an app that let’s drivers maintain driving and fuel logs about car drives and fuel consumption. One of their most popular apps is Quake Map – using this app a mobile user can monitor real time earthquake information globally.
Developers from Finland have been ahead of the curve, fuelling the innovation cycle when it comes to mobile app development. On partnering with Vserv for monetizing their apps, Teemu Sipila, CTO, Navicue Mobile states,”When it comes to monetization, our approach has been to use both the free and paid model. We have been using Vserv’s AppWrapper for Ads on our free apps and must say that it is extremely easy to use and integrate, saving us a lot of time and resources”.
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Fact File
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| Name | Navicue Mobile |
| Location | Finland |
| Connect | Website |
| Apps | Ovi |
Having already been successful building utility mobile apps, Navicue’s future plans include building mobile gaming apps for multiple platforms. We are sure that in the coming years Navicue Mobile will create waves with their apps and wish them all the best.
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Global Press Coverage
The Next Web | Mobile Entertainment | Business Standard | Wall Street Journal | Digital Market Asia | MediaNama | Business Today | Tech Circle | ZDNet | Yourstory | Dataquest
On a recent fourth quarter earnings call, Yahoo President & CEO Marissa Mayer expressed her focus on beefing up the company’s mobile strategy. She said “We intend to participate fully in the innovation and experimentation required to make Mobile a material part of our business.” She further told analysts that Yahoo’s mobile services now attract about 300 million monthly visitors worldwide.
We are excited to partner with Yahoo on their transition journey towards becoming a “predominantly mobile company”. With this partnership, our advertisers will be able to experience the superior audience targeting capabilities of our network on Yahoo’s inventory across Southeast Asia including Singapore, Malaysia, Philippines, Thailand and Vietnam.
In the past year we have established key partnerships with premium publishers like Okezone, Kompas, Viva News, Antara News, Metro TV News, Utusan (Malaysia), Cosmopolitan (Indonesia), 9X Media, Sony Music, India Today, Mid Day amongst others. Having already experienced tremendous growth in our Southeast Asia operations, we look forward to continue building on this momentum and forging more such partnerships in the coming months.
To find out more about our premium advertising offerings or partnering with us as a premium publisher, write to us at info@vserv.mobi.
5 Awesome Mobile App videos and why your App needs one too http://bit.ly/YySBog
The elusive ingredients of Android 5.0 – Key Lime Pie http://bit.ly/10msqYu
Interesting whitepaper on the present Smartphone App market http://bit.ly/103t5XF
87% of mobile internet users in Middle East & Africa have mobile phones as their primary means of accessing internet http://bit.ly/15lwd9j
Nokia ships 5.6 million Lumias and 55.8 million feature phones in Q1 2013 http://bit.ly/17uG0qh
Motorola to launch stock Android phones sized just right http://bit.ly/17I5gMB
Mobile experiments in Rural India http://dthin.gs/17I5za4
Android 5.0 Key Lime Pie release expected at Google I/O http://bit.ly/101l9Gm
Mobile Apps make employees more productive at work http://bit.ly/114GlNS
4 Reasons Mobile Phones and Devices will rule our world http://bit.ly/14xVjm1