The key trends in Mobile Advertising for India in 2012

(This piece was first contributed by Dippak Khurana, Founder and CEO, Vserv.mobi to Indiadigitalreview)

With device proliferation and explosion in application development and usage, 2011 saw the mobile medium becoming more favourable to advertising ecosystem at large. As we are on the cusp of 2012, here are some of Vserv’s top line views on how the new year will shape up for mobile advertising as an industry and the trends that will take centre stage. Continue reading