E-commerce takes center stage at IAMAI Mobile Internet Conference 2014

IAMAI MIC featured

 

IAMAI MIC featuredThe E-commerce consumer today shops online across desktop and mobile. However, when it comes to his purchase cycle, the lines between a desktop and a smartphone are blurring. He may start shopping online on his desktop, but might end up actually product the product on his smartphone. Many a potential purchases, very often, are lost in this transition for a variety of reasons.

This and many other insights will be unveiled through an infographic at a panel discussion at the IAMAI’s Mobile Internet Conference that is happening on November 19, 2014 at Shangri-La’s Eros Hotel in New Delhi. The panel discussion titled ‘Smart Re-targeting: E-commerce and the Multi-Screen Consumer’ will be moderated by our VP – Global Sales & Strategy, Narayan Murthy Ivaturi.

The panel featuring some of the key executives from the E-commerce space includes: Sachin Kapur, Head Marketing APAC Emerging Markets, Groupon; Manoj Kumar Dronadula, Associate Director – Mobile Products, ibibo Group; Rahul Narwekar, Founder & CEO, NDTV Ethnic Retail and Manav Sethi, Group Head – Marketing, Head – Digital Product, Business Head, ASKME Free ads & Deals.

Vserv is the Presenting Sponsor for the Mobile Internet Conference 2014 which features focused keynotes, sessions and panel discussions that look at insights and trends in the E-commerce, Mobile VAS and Mobile Internet space. Here’s a look at what’s in store at the IAMAI Mobile Internet Conference.

Samsung Galaxy S4 Launch “Break the Brick” – Smart Campaign of the Month

Background

World’s #1 Android Smartphone maker, ‘Samsung’ has produced some of the finest range of mobile devices over the last few years. It’s Galaxy S series has emerged as a leading choice for smartphone lovers since its inception in 2010. To continue evolving the Galaxy S series, Samsung launched the Galaxy S4 – which aimed to be the most advanced smartphone in the market.  Samsung wanted an innovative way to engage its users in India during the launch of the Galaxy S4.

Aim

To reveal Samsung Galaxy S4 features on a rich media ad that would involve user interaction & in turn deliver the brand message.

Samsung Galaxy S4

Execution

To build on curiosity levels around the S4 launch, Vserv decided to convey its key features by adopting the popular & commonly played game – ‘Break the Brick’. The concept was to allow users to play the game, and as they would break each brick, the key features of the Galaxy S4 would get revealed. This would help users discover a new world of companionship that the Samsung Galaxy S4 offered, in a fun context. The campaign’s creative was built on a Rich Media Ad (HTML5) & key features of the Galaxy S4 like Drama Shot, Smart Pause/Smart Scroll, Air Control etc were highlighted as each brick broke. To reach the right target audience, Vserv.mobi targeted the ads on it’s premium AppWrapper inventory, that provides full screen ads at launch and exit of 20,000+ Apps! Thus reaching an evolved audience of App users in the right context and in a clutter-free environment. Being a HTML5 creative, it was also fully compatible to run on the Mobile Web inventory of the Vserv.mobi network.

Result

Mobile allows advertisers to move beyond just showings ads, and to allow users to interact & engage with the brand in an innovative manner. Converting the key brand message onto a game, Samsung leveraged Vserv’s powerful rich media platform to create a user experience with cross platform presence quickly. The campaign allowed Samsung to reach a very targeted audience of 1,476,309 unique users with over 6,488,046 impressions. A whopping 90% of these users played the same game twice which created a higher brand recall.

Have you discovered the Power of Mobile Advertising? The team at Vserv.mobi can help you create a Smart Mobile Marketing campaign! Just write to us on ads@vserv.com to start today.

Dove drives trials for it’s new body lotion

Brand Name: Dove (Unilever) is one of the world’s leading Personal & Beauty care brand for women who believe that beauty comes in all shapes, sizes and ages.

Vserv-Dove

Country: Indonesia

Campaign Theme: The campaign theme was to drive trials for the Dove body lotion

Target Audience:  Women (18-39 years of age)

Campaign Objective: The core campaign objective was to acquire more women customers through registrations by offering them a 25% discount on submission of their name and mobile number Continue reading

The key trends in Mobile Advertising for India in 2012

(This piece was first contributed by Dippak Khurana, Founder and CEO, Vserv.mobi to Indiadigitalreview)

With device proliferation and explosion in application development and usage, 2011 saw the mobile medium becoming more favourable to advertising ecosystem at large. As we are on the cusp of 2012, here are some of Vserv’s top line views on how the new year will shape up for mobile advertising as an industry and the trends that will take centre stage. Continue reading