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We were right on the money when we predicted the key mobile advertising trends in 2012. As consumers rapidly adopt mobile, here are the Top 5 trends that our CEO Dippak Khurana feels will drive Mobile Advertising and take centre stage in 2013:
With 2012 almost over, it is time to reflect on how the year went by for the mobile industry. Our predictions for 2012 have been right on the money !
10 commandments of mobile marketing which will help brands deliver superior brand experiences on mobile.
Brand Name: Oral-B is a brand of oral hygiene products, including toothbrushes, toothpastes, mouthwashes and dental floss. The ‘ B ‘ in Oral-B stands for “Brush”. Oral-B was created in 1950 by Dr Robert Huston, a dentist who created the first Oral-B toothbrush with its soft, end-rounded nylon bristles. Country: Indonesia Campaign Theme: Oral-B Toothbrush [...]
We are excited to partner with 9X Media to bring their entertaining content and iconic characters from television, onto the mobile medium, backed by powerful monetization of our AppWrapper technology. This includes their latest popular premium apps like Joke Central, which plays the riotous ‘Bakwaas Bandh Kar’ videos, and ‘Taking Buddies’ where ‘Bade Chote’ takes [...]
Recently David Yin, General Manager – Developer Business, South East Asia,Vserv.mobi was interviewed by Devworx.in on monetisation opportunities available for app developers, the unique AppWrapper product, and platforms. Here is the full interview
India is a very unique market for brands considering that there are more mobile phones in India than toothbrushes! Also, like most emerging markets, the mobile internet usage in India has overtaken PC internet usage. With such deep penetration & usage of the mobile medium, brands are now realising the importance of Mobile Advertising and [...]